(San Francisco) Exit the little blue bird? Whimsical businessman and Twitter owner Elon Musk suggested on Saturday night that he was considering a name and logo change for his social network.
“We will soon be saying ‘goodbye’ to the Twitter brand and gradually all the birds,” he tweeted first, before suggesting that the new logo could be an “X.”
He pinned to his Twitter profile a video posted by a user of the platform showing the current Twitter logo, a blue bird, replaced by a flashing X.
“If a good enough X logo is released tonight, we’ll release it worldwide tomorrow,” he said.
After buying Twitter last year for $44 billion, Elon Musk changed the company’s name to “X Corp” in April 2023, and regularly talks about his nebulous plan to turn it into a multi-faceted application, with financial services, like WeChat in China.
In response to a question from a user who asked if Twitter would be accessible from x.com, Elon Musk replied: “Of course”.
X.com was the name and website of the online bank founded by the businessman that later became the online payment service PayPal.
The name change would come at a time of trouble for Twitter, which Elon Musk has laid off about half of the staff and whose advertising revenue has fallen by half, according to the billionaire.
The social network faces a myriad of competing apps, including newcomer Threads, launched by Meta.
Asked by another netizen, Mr. Musk also indicated that the tweets would be called Xs after the name change.