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The large chains, as Inditex and El Corte Inglés began this Thursday, the summer sale with major discounts in order to revive consumption , although a good part of the small trade, will wait for the 1 of July, as a mark of the tradition of other years. Others, such as the Group Tendam (Cortefiel), H&M, Adolfo Domínguez and Mango, had already begun, with discounts that reach in some cases up to 50 or 60%.
Although traditionally the sales were beginning the 1 July, as last year the great groups of distribution of the forward to the last Friday of June to take advantage of the weekend. This year’s atypical for the situation lived by the closing of shops for almost three months for the pandemic of the coronavirus, they anticipate one more day and start on Thursday.
The shops will take advantage of this campaign of discounts, which officially begins July 1, to liquidate items left over from the previous season and this one, especially after the “stock” accumulated by the closure of shops after the alarm state, coming down gradually the prices as you go through the bidding period.
In particular, The English Court announced yesterday the start of the campaign discounts, which will last until the 31 of August, with a commercial proposal “very interesting and novel,” with discounts of up to 50% on more than 20,000 signatures, according to the company reported in a press release. The giant of the distribution in spain has decided to advance the campaign of discounts that the customers can make their purchases in a peaceful atmosphere, without the crowds and with more space available in the shop , in addition to being able to anticipate their shopping, and be equipped to face the summer.
In the commercial offer of this campaign include fashion items, household, leisure and accessories, including items for all budgets. The motto of this year’s “New times. New rebates” reflects the current situation, since they are the first rebates after the period of confinement, which are marked by a new social distance, and in search of wide spaces and insurance.
For its part, Inditex also opted to anticipate the period of discounts to to this Thursday at physical store without the “stock” accumulated as advanced by its president, Pablo Isla, during the presentation of results. Despite having remained closed for more than two months of the pandemic, the Covid-19 up to 88 % of the total number of stores, the president of Inditex, Pablo Isla, said a few days ago that they have no “stock” accumulated, since they reacted at the beginning of march “to see what was to come”, not bought in advance, and ” closed “in the first quarter with an inventory a 10% lower than a year before.”
last may, in the plan of desescalada, the Official State Bulletin (BOE) published an additional provision that stipulates that sales in physical stores to avoid crowds, while it contemplated the possibility that they were offered discounts on the internet platforms.
however, after the pressure exerted by smes and self-employed persons, the Government withdrew and announced days later that yes would allow the sales in shops at street level. The Executive backtracked, but said that sales in the estableecimientos trade must be accompanied by security measures that prevent the formation of agglomerations of human.