Lidl, Aldi, Normal… The discount and hard-discount markets have a bright future ahead of them. Increasingly popular, these mini-price brands are succeeding in winning the hearts of French consumers.
A trend that could be accentuated by the decline in purchasing power, estimated at 5.2% in May 2022 over the rolling twelve months according to INSEE. In one year, the shopping cart has increased by 4.2%.
If you are one of the customers increasingly tempted by discount brands, be careful of a number of traps that you should not fall into. Check them out in our slideshow below for some real savings.
Where do the French go to shop in these difficult times? According to the latest Kantar* report, which studies household consumption, E.Leclerc is consumers’ favorite supermarket. Here is the ranking:
*Kantar – Worldpanel 2022 panel, over the period from April 18 to May 15, 2022. Data from a sample of 20,000 households, calculated on a “Generalist” universe (Hypers Supers EDMP Internet Proximity) representing the expenditure of ordinary households in PGC FRESH LS for home consumption.
*Kantar – Worldpanel 2022 panel, over the period from April 18 to May 15, 2022. Data from a sample of 20,000 households, calculated on a “Generalist” universe (Hypers Supers EDMP Internet Proximity) representing the expenditure of ordinary households in PGC FRESH LS for home consumption.
