More than half of French people shop to ten euros (58%), according to the latest In-Store Media barometer* relayed by BFMTV. This means that consumers who have given themselves a budget of 100 euros for their shopping categorically refuse to go beyond 110 euros. This arbitration in the way of making purchases, essential or not, shows how much the purchasing power of each one is undermined by inflation.
A major change compared to the last two years when the French looked less at the expense following the savings forced by the health restrictions linked to the Covid-19 epidemic. As a reminder, only 45% of those polled said they shopped to the nearest 10 euros in 2020, compared to 46% in 2021. 2021 at 35% this year”, specifies the continuous news channel.
According to the figures of the barometer, respondents are obliged to ignore certain expenses in order to maintain a decent standard of living. Here are the positions where the French are saving money at the moment:
If you want to continue to enjoy yourself without ruining your bank account, there are a few tips that allow you to recover purchasing power as you spend. Check out 8 of them in our slideshow below.
*The survey was conducted among 2,000 French consumers in charge of household purchases in April 2022 by Ipsos (panel representative of the French population, quota method).