is an indispensable part Whether in Jeans, in a T-Shirt or underwear: cotton from the daily life. However, for the environment, the cotton cultivation has often dramatic consequences. A few years ago, about 25 percent of the world’s consumption of insecticides and ten percent of the consumption of pesticides is accounted for according to the Federal office for the environment on the cultivation of the plant fiber.

in the Meantime, more and more fashion retailers and manufacturers are trying, however, to set the course for a more sustainable cotton production. The good news for consumers: For a good environmental conscience in the matter of cotton, you don’t necessarily need deep pockets to pay for. The largest buyers of organic cotton. according to a recent study by the non-profit Organisation Textile Exchange more affordable brands such as C&A, H&M and Tchibo Also, the Zara-mute rkonzern-Inditex and Aldi are among the Top Ten in this area.

In the year 2017, increased the consumption of organic cotton according to Textile Exchange is ten per cent to around 118,000 tonnes. Nevertheless, organic cotton has so far been used only to a tiny market share of not even a percent. However, further growth is anticipated, with Almost 215,000 hectares of cultivation land cultivation in conversion to organic. Thus, the ecologically is likely to surface bewirtschaftetet to increase in the coming years by nearly 50 percent. The most important supplier countries, India and China.

the industry should reconsider the business model of disposable fashion

of far greater importance than organic cotton has already achieved cotton, which is not in accordance with the strict organic criteria, but is more sustainable than conventional cotton. Their market share is now Textile Exchange, at around 19 percent. And also here, H&M and C&A are among the pioneers. Among the major customers of Ikea, Adidas, and the Otto group.

But other companies have jumped on the train. For example, the members of the German textile Alliance, covering around half of the German textile market, with the goal to have by 2020 at least 35 percent of their needs with sustainable cotton. Besides, ten percent of the total amount of organic cotton. By 2025, the share of sustainable cotton to increase to a total of 70 percent, the share of organic cotton by 20 percent.