Interview with Ticino tourism-in – chief “In Switzerland is a advertising battle in the aisle” Over the holidays the tourists have Robert from Corona particularly affected Ticino back. Angelo Trotta, the new Ticino-tourism-in-chief, wants to make more advertising for the Südkanton to the rest of the Switzerland match.Christoph Ammann0 comments”The people here have definitely realized the importance of tourism for the Canton is”: Angelo Trotta, Director of Ticino Turismo.Photo: Jacqueline Vinzelberg
How to enjoy the regained normality in Ticino?
I drove the bike into the Onsernone valley, but had underestimated the climbs and came up quite a sweat. And I was looking forward on the Piazza of Ascona on the lively operation – thanks to the many guests from the German-speaking Switzerland. What I particularly liked about the holidays: The French-speaking Swiss were well represented in the Canton of Ticino.
In a week, the borders go to neighbouring countries: to Come back the foreign tourists to Ticino?
We expect in this special year, with a maximum of 20 percent foreign tourists. Our main focus is on the domestic market. In Switzerland, an advertising battle for holiday guests
in the aisle. The Valais, Graubünden, Vaud – all regions participate.
“The clean water we need to market better. Our lakes and rivers in Italy, everywhere would be blue flags would be in labor.”
Can keep up the Ticino financially?
We want to at least invest an amount of 2.5 million Swiss francs, the Valais has at its disposal, to Marketing. We are in the course of the Corona-crisis with the cantonal authorities, in order to obtain an injection of funds for this Marketing Effort. Although it has picked up again, expect Ticino Turismo and the four regional tourism organisations 2020 taxes with 10 to 14 million Swiss francs less revenue to Tourism.
there Is a difference between the Marketing for a luxury brand Gucci and that for the sunniest part of Switzerland?
Marketing is Marketing, the instruments remain the same. But in tourism, the control over the product I’m missing. In addition, the political influence is large, especially in a tourism organisation such as ours. Not to underestimate: tourism is in the media constantly present. In Ticino, but also in the rest of Switzerland, an enormous media density. We all want the best News. This guarantees us at least a range that we could buy with our limited marketing funds never.
What are you learning Ticino from the Corona-crisis?
The people here have definitely realized the importance of tourism for the Canton. He not only contributes 12 percent to the national economy, tourists for life. In the Corona-crisis has been seen as dreary can be, the Piazza of Locarno, or the city of Lugano without tourists. However, I also think that we need to strive for more sustainable tourism. I would like to here is a Bike concept as in Grisons, raise, with the appropriate infrastructure and Biker Hotels. And the clean water we need to market better. Our lakes and rivers in Italy, everywhere would be blue flags would be in labor.
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