Super Bowl Sunday doesn’t just revolve around the game. Food is the star. Your Super Bowl spread will be more expensive this year.
Prime Pizza Los Angeles is big business because of the big game. Super Bowl Sunday will bring in 100-1200% more business than regular Sundays. “So, you’re effectively looking at twice the volume,” Zak Fishman, co-owner says.
Fishman claims that the preparation began weeks ago. Because it is harder to find certain items this year, they stockpiled pizza and wings ingredients.
He says, “Every week, if it is not every day there is something missing from an order.” It is also more costly. Fishman says that although the costs are rising, they have been relatively easy to absorb.
Higher prices do not only impact restaurants‘ bottom line. Party favorites are more expensive for fans at home .
Phil Lempert, editor at supermarketguru.com, says that “It’s expected that we’re going to spend 14-15% more on our Super Bowl products.”
According to the Hass Avocado Board 124 million pounds worth of avocados will be sold this week. According to the U.S. Department of Agriculture, avocado prices are up 59% compared to last year. According to the National Chicken Council, Americans will spend 30c more per pound for the 1.4 billion chicken wings they will eat during the big game.
According to SNAC International, football fans will also eat 112 million pounds worth of chips and other snacks.
Lempert said, “As it pertains to snacks, they haven’t increased that much.” They have increased by about 1 to 2%.”
It is not expected that higher prices will slow down America’s appetite for food or reduce spending. According to the USDA, Super Bowl Sunday ranks second to Thanksgiving in terms of the number of meals Americans consume each year.