Google was born 20 years ago. It is today that he knows how to respond to the queries of other internet users before they even have asked, with artificial intelligence and personal data, while a growing number of concerns about privacy and the power of the giants ” tech “. “The search (the Internet) is not perfect, and we’re very conscious (…) but we are determined to make each day more efficient,” assured Monday, Ben Gomes, one of the leaders of the american giant, which promises content ever more personalized, the way of the social networks. He was speaking at a press conference celebrating the twentieth anniversary of the group founded by two Stanford students (West), Larry Page and Sergey Brin, who at the time revolutionized the internet search. Google has since become one of the biggest multinationals on the planet, often criticized, and sometimes fines, for its hegemony.

One of the ideas-force now, it is ” to fall on things you hadn’t even started to look “, explained on the Google blog Karen Corby, product manager. As well, Google will, in particular, to strengthen and make more visible its “File” (” Feed “in English) : renamed” Discover “, it will offer even more content of interest to the user : articles, videos,… providing clear similarities with that of, for example, Facebook.

Read also The national Assembly is moving away from Google for the engine French Qwant

Results expanded

Among the new features planned for the coming weeks, Google has also promised the results of broad research on what the viewer wants to know without even having asked : for example, someone who does a search on a breed of dog is more likely to want to know how to handle it or how to obtain one. Similarly, seek information about a country assumes, perhaps, that one wishes to go there so that you are going to be interested in hotels or plane tickets… Knowing that Google has its own search engines for the book.

so Many features that push the user to stay in the universe of Google, rather than going on other sites. These suggestions are based on what Google knows of the habits in general of internet users, but also on what he knows of the particular user, at a minimum, most of the time, the location, the language, the type of device used, but sometimes much longer, depending on the amount of data which the user allowed to access it via the settings that are sometimes very complex.

what’s new-inspired social network

Protection of the private life and private data, charges of invasion of private space by the giants of the technology… the controversy on these issues have multiplied in recent months, in particular since the scandal around Facebook and Cambridge Analytica. Ads by Google Monday, are also accompanied by a new controversy after a teacher of the university of John Hopkins university have claimed that the tech giant had introduced a change of its internet browser Chrome, which, according to this scholar, Matthew Green, ” has serious implications in terms of privacy and confidence “.

Since the last update, Chrome automatically logs the user on to the browser with their Google account, without asking his opinion, as he had previously deliberately connect, explains the university on his blog. However, ” when you’re logged in to your account, we store the information collected by associating them with your Google account and will treat it as personal information “, explain the terms and conditions of use. “Changes like this destroy the trust of users,” continued Mr. Green, the text of which is published on Sunday was widely publicized by the american media Monday.

Read also – Google has 20 years : of words (key) and (big) numbers

Among the other features being unveiled Monday, will allow users to post stories, a format combining messages, images and videos are ephemeral, very popular on the Internet, as new releases are also largely inspired by the social networks, like Facebook, Snapchat or Instagram. New functions will also allow us to continue research on a number of days, with easily of side sites already visited, such as when preparing a trip, for example. Google has also indicated that it would strengthen the search by images, which will enable to identify an object caught in photo.

On the same subject, Google has 20 years : of words (key) and (big) numbers