University of St. Gallen – car-Pope Dudenhöffer returns to Switzerland, once more, the RückenNach only two months on the German car-Papst, Ferdinand Dudenhöffer his “Job” at the Institute for Customer Insight, University of St. Gallen again.Dieter Liechti1 Kommentar1Und bye: After only two months, the German car-Papst, Ferdinand Dudenhöffer, is leaving the Institute for Customer Insight, University of St. Gallen .Photo: CAR

The exchange of Ferdinand Dudenhöffer from the CAR (Center Automotive Research) at the University of Duisburg-Essen in Switzerland at the beginning of March caused a stir. In a conversation with the German specialist journal “auto Bild”, said the streitbarste German-speaking expert in the field of automotive industry 5. March, why he moved his workplace from Duisburg, Germany to St. Gallen. “I want to go to the people on the mind,” said the Professor, laughing. “And while I was retired in Germany, 68 years of forced, it offers me a new opportunity in Switzerland.” Its main task: the training programme Smart Mobility Management at the Institute for Customer Insight to develop.

But two months later, the Honeymoon is over. Dudenhöffer sent at noon today a Mail with the title “More CAR, less Switzerland”. And stated in a press release yourself: “in Order to strengthen the positioning of the CAR-congresses and research projects at D+S Automotive GmbH in Germany, we have opted for a realignment under the flag of CAR – Center Automotive Research,” the Auto-Pope. “It has been shown that the CAR-activities to the activities of the Institute for Customer Insight, University of St. Gallen in line.” Therefore, the University of St. Gallen and dudenhöffer have agreed to provide cooperation on the Basis of a consultant in the context of defined projects.

two CAR-Institute

A bit more complicated is the situation in Duisburg, Germany, since Dudenhöffer used the name the CAR after his retirement from the University of Duisburg-Essen, more. “We, therefore, the CAR – Center Automotive Research in the framework of the D+S Automotive GmbH, are focusing primarily on economic issues of mobility,” says Dudenhöffer. “The CAR – Center Automotive Research at the University of Duisburg-Essen has in the natural Sciences and engineering research and development.” Both of these institutes are organizationally independent. “Human and thematic partnerships are intended,” he writes in the press release.

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