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The cities take up the activity of the museum, after months of closure while the conference centres are still empty waiting for a return to normalcy that will allow them to organize events. In this context, the Museum Boijmans van Beuningen in Rotterdam , and the center of congresses and events Ahoy (which was scheduled to host the Eurovision song contest in the month of may) have devised a unique way to enjoy the art at the time of the Covid. is “Drive-thru” offers the possibility of seeing, since yesterday and until the 23 of August and from the car, a selection of 50 works from the Dutch museum , which have been moved to the centre Ahoy and arranged by the 10,000 sqm the lobby (a space about the size of almost a football field and a half). A completely new experience that only 750 people / day will be able to experience.
The Museum Boijmans van Beuningen museum closed its doors a year ago to undertake expansion . In 2021 it is expected the inauguration of the Art Depot , a large container-store of the museum’s collections, which will be on view to the public and promises to become the next architectural icon of the city. The museum works and the stop cultural of the city, due to the closure of the museums in the past few months, have led to the concern of the museum to explore new ways of interacting with the public, the fruit of which has been this pioneer project in the world.
The Boijmans Ahoy Drive-Thru Museum brings together works of Ted Noten, Oskar Kokoschka, Bas Jan Ader, Melanie Smith, Paul McCarthy, Bruce Nauman, Ugo Rondinone, Cyprien Gaillard, Joep van Lieshout, Wieki Somers, Jim Shaw and facilities of Bas Princen , Trenton Doyle Hancock, Anselm Kiefer, Olaf Nicolai, and Marijke van Warmerdam.
Some of the works in the exhibition – BOIJMANS MUSEUM, ROTTERDAM
the exposure can only be accessed by electric or hybrid cars , you can not overcome the speed of 5 km per hour and you can stay a maximum of 45 minutes. You can bring own vehicle or use one of the Mini Cooper put at the disposal of the visitors. The cars are disinfected after each use. There are two possibilities to make a stop: to admire a work of art, or to take an aperitif and enjoy a drink on the terrace of the restaurant.
In this space of 10,000 square metres, the works of art are organized as a track. The room, dimly lit, will light up thanks to the headlights of cars that drive through it at a slow pace. Visitors will experience a unique experience : see the works of art while driving their own cars, interestingly the means of transportation in which people now feel more secure. The exhibition has a fun, but an undercurrent seriously, say its makers. Nature has given us a wake-up call, but it also gives us a pause to think, to rethink the way in which we live. The exhibition, based on an idea by Ted Noten , deals with the complex relationship of man with nature.
“We are excited that everyone in the museum have supported this plan and that we have been able to make a project so beautiful in so little time, with funds that have been raised from foundations and sponsors. This event promises to action and contemplation, emotion and astonishment”, says Sjarel Ex, director Museum Boijmans Van Beuningen .
“We are living a moment of nerve-wracking, but that requires ingenious solutions. Through the creativity and determination of both organizations and our partners, we offer the public a unique experience in life,” says Jolanda Jansen, director general of the centre of Ahoy Rotterdam.
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